Learn Digital Photography Now

Wednesday, September 06, 2006

COMING TO A WIDE SCREEN NEAR YOU SOON

HDTV is currently the biggest player in the consumer imaging industry. Panasonic and just about every other maker of flat screen TVs is pressing hard to saturate the market in the short order with wide screen HDTV monitors in advance of the 2012 cut off date for UK analogue tv transmissions. Enthusiast photographers already equipped with 16:9 viewing want to shoot images in the same format. I don't really see this as being a different situation from the one Fuji and Hasselblad exploited with the X Pan camera. Panoramic views have never really appealed to yours truly, but the format has been around almost since the beginning of photographic time and whether you are an aficionado or not, one ought to be grateful for the visual creativity of people like Burton Holmes who gave us some magnificently detailed panoramic images of life in far away places at the turn of the 20th century.



News gathering and stock movie footage organisations, whether servicing the needs of print media, television or the internet, are gradually increasing the volumes of footage delivered to subscribers. Some print media organisations are in the process of changing familiar job descriptions; it is only a matter of time before the press photographer is retrained or replaced with a more versatile content provider. Contracts stipulating that some stills press photographers must now also shoot video footage of events they cover are being signed now, but the practice of it is nothing new; several national and international news agencies have been coaxing operators to shoot with both mediums for several years without the discipline of contracts.

Many digital still camera models feature a movie mode. It would make sense for professional content providers to be able to supply high quality stills and movie footage using the same tool, either simultaneously or at the press of a button. For this, the technology needs to make a further step and I wouldn't mind betting this is the direction Canon are intent on taking. For that and the hundreds of thousands who will want to try their hand at shooting tall trees, the 16:9 aspect ratio makes a lot of commercial sense.

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